Standardization in the field of terminology, requirements, guidance, practices, tools and methods for organizations and professionals conducting digital marketing.
Excluded:
- Digital marketing activities that will lead to E-commerce transactions and relevant work within the
scopes of the following committees:
- ISO/IEC JTC 1 (Information technology)
- ISO/TC154 (Processes, data elements and documents in commerce, industry and administration)
- ISO/TC 207 (Environmental management)
- ISO/TC 225 (Market, opinion and social research)
- ISO/TC 307 (Blockchain and distributed ledger technologies)
- ISO/TC 321 (Transaction assurance in E-commerce)
- ISO/TC 324 (Sharing economy)
Note: In parallel, the proposed TC works in cooperation with existing committees on subjects that may support digital marketing.
-
Informations détaillées de la structure
- Secrétariat assuré par : SAC (CHN)
